MARKETING-CLOUD-PERSONALIZATION EXAM DUMPS CAN 100% GUARANTEE PASS MARKETING-CLOUD-PERSONALIZATION EXAM

Marketing-Cloud-Personalization Exam Dumps Can 100% Guarantee Pass Marketing-Cloud-Personalization Exam

Marketing-Cloud-Personalization Exam Dumps Can 100% Guarantee Pass Marketing-Cloud-Personalization Exam

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Earning the Salesforce Marketing Cloud Personalization Accredited Professional certification is a significant achievement that can help professionals advance their careers and increase their value to their organizations. It demonstrates a commitment to mastering personalization techniques and using the Marketing Cloud platform to deliver exceptional customer experiences.

Obtaining the Salesforce Marketing-Cloud-Personalization Accredited Professional certification exam reflects your proficiency in automating marketing campaigns for personalization, boosting your career growth and professional credibility. Investing in this certification provides the competitive edge you need to stand out in the marketplace and create valuable customer interactions across various channels. Ensure your business thrives in the current digital space; get accredited by taking the Marketing-Cloud-Personalization Certification Exam.

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The Marketing Cloud Personalization Accredited Professional Exam certification exam consists of multiple-choice questions that test the candidate's knowledge of personalization concepts and their ability to apply them in real-world scenarios. Marketing-Cloud-Personalization exam is divided into sections that cover various topics, including segmentation, targeting, optimization, and data management. Candidates must score at least 68% to pass the exam and earn the Marketing-Cloud-Personalization Accredited Professional certification.

Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q115-Q120):

NEW QUESTION # 115
A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

  • A. The option to send segment data to Marketing Cloud
  • B. The option to include built-in fields on a segment export
  • C. Theoption to exclude anonymous fields on a segment export
  • D. The option to include all custom fields on a segment export

Answer: D

Explanation:
To export newly created user-defined attributes, the option toinclude all custom fields on a segment export ensures that all relevant data is included in the export. This facilitates detailed analysis and further integration.
Reference: Salesforce Interaction Studio Segment Export Documentation.


NEW QUESTION # 116
When does site mapping happen during the implementation process?

  • A. At the end after everything is defined in the system
  • B. At the beginning of the build phase since it is the basis for the rest of the implementation
  • C. In the middle after certain components like the catalog have been populated
  • D. It can happen at any point since it is unrelated to the rest of the implementation

Answer: B

Explanation:
Site mappingis conducted at the start of the build phase because:
* It establishes the foundation for the rest of the implementation.
* It identifies critical elements such as page types, content zones, and data capture points, which influence all subsequent configurations.
References:
* Salesforce Interaction Studio Documentation - Site Mapping Guidelines
*********************************************************


NEW QUESTION # 117
What are three areas a business user can apply custom catalog dimensions?

  • A. Recipe exclusions and boosting
  • B. Campaign targeting
  • C. Template filtering
  • D. Reporting
  • E. Segmentation

Answer: A,D,E

Explanation:
In SalesforcePersonalization(formerly Interaction Studio) or other Industry-specific Marketing Cloud extensions, you can configurecustom catalog dimensions(sometimes called "catalogattributes" or
"dimensional data") for products, content, or other catalog objects. Once configured, these additional attributes become available throughout the platform for various use cases.
Below are the three core areas (from the listed options) where a business user can leverage these custom catalog dimensions,along with Salesforce documentation references:
1. Segmentation
* How It Works
* Custom catalog dimensions allow you to define attributes (like product color, brand, or style) and then use these attributes insegment criteria. For example, if you create a dimension called
"Brand," you can build a segment of visitors who have viewed or purchased items where Brand =
X.
* Why This Matters
* By leveraging catalog-driven segments, you can more precisely target audiences based on the items they browse or purchase.
* Salesforce Reference
* Salesforce Help:Segment Builder OverviewExplains how to build segments using catalog attributes (dimensions).
2. Reporting
* How It Works
* Custom catalog dimensions can appear asbreakdownsordimension filtersin certain Personalizationreports and dashboards. For instance, you might see reporting that shows conversion, clicks, or revenue segmented by a custom dimension like "Category" or "Brand".
* Why This Matters
* Analyzing performance metrics by these custom dimensions provides deeper insight into how different attributes perform (e.g., which brand sells best, which category has the highest click- through rate, etc.).
* Salesforce Reference
* Salesforce Help:Analytics and Reporting in PersonalizationIllustrates how catalog dimensions can be used in various analytics views.
3. Recipe Exclusions and Boosting
* How It Works
* Recipes(the rule sets and algorithms that generate personalized recommendations) can use custom dimensions toexcludecertain items orboostothers. For example, you might boost items with Sustainability = "EcoFriendly" or exclude products where Brand = "CompetitorBrand".
* Why This Matters
* This gives merchandisers or marketers fine-grained control over product recommendations, ensuring the right products are shown (or hidden) based on business goals and strategies.
* Salesforce Reference
* Salesforce Help:Recipe Builder OverviewExplains how to create and configure recipes to boost or exclude items using custom catalog dimensions.


NEW QUESTION # 118
What are three features of the WebSDK when deployed on a website?

  • A. Identity and cookie management
  • B. Configure filters and goals
  • C. Loading data from ETL feeds
  • D. Rendering campaign for personalisation
  • E. Sitemapping for data collection

Answer: A,D,E


NEW QUESTION # 119
A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

  • A. A/B testing
  • B. Variation testing
  • C. Time based testing
  • D. Rule based testing

Answer: D

Explanation:
Verified:Rule-based testing (also known as dynamic content or multivariate testing in some contexts) is the most appropriate approach in Salesforce Marketing Cloud to deliver different experiences to different segments within the same campaign.
Explanation:
* Rule-Based Testing:This approach involves defining rules that determine which content variation a subscriber will see based on their specific characteristics (attributes, data extension values, segment membership, etc.).
* Segmentation:You can create segments within Salesforce Marketing Cloud based on various criteria, like demographics, behavior, engagement history, or any other data you have about your subscribers.
* Content Variations:You create multiple variations of content (e.g., different images, text blocks, or calls to action) within an email or CloudPage.
* Rule Definition:Within the content editing interface (Email Studio Content Builder orCloudPages), you define rules that map segments to content variations. For example:
* Rule 1:If a subscriber is in the "High-Value Customers" segment, show Content Variation A (e.
g., an exclusive offer).
* Rule 2:If a subscriber is in the "New Subscribers" segment, show Content Variation B (e.g., a welcome message).
* Default Content:You can also define a default content variation to be shown to subscribers who don't match any of the defined rules.
Salesforce Marketing Cloud References:
* Dynamic Content (Email Studio):Salesforce Marketing Cloud's core feature for rule-based content personalization is called "Dynamic Content."


NEW QUESTION # 120
......

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